Professional Development Courses
International Student Recruitment & enrollment planning
U.S. educational counselor Course
AIRC Offers Professional Certification
Enhance your international enrollment strategy through AIRC’s online professional certificate course in International Student Recruitment and Enrollment Planning (ISREP) ."I'm thrilled to announce that I have successfully completed the AIRC International Student Recruitment and Enrollment Planning certification! This certification represents a significant milestone in my professional journey and reflects my commitment to continuous learning and growth in international education. This certification not only validates my expertise but also reinforces my dedication to delivering high-quality work and staying abreast of industry trends and best practices. Thank you to everyone who has been a part of this journey! I'm looking forward to the opportunities that lie ahead." - Farheen, Class of 2023
"I know that without this experience I would not have been ready for my coming role as Director of International Recruitment." - Anna, 2020 Certificate
The ISREP certificate program was launched by AIRC in a commitment to elevate professionals for the evolving field of international education. This certificate program is for professionals who are committed to creating global citizens and improving international student growth through best practices.
Carefully crafted by experts in the field, the combination of synchronous online presentations, group discussions, and projects, emphasize deep understanding of professional guidelines, key concepts, and tools that will enhance your professional profile.
“The AIRC ISREP Certification has helped me tremendously to have a broader perspective of the international student recruitment world! This certification is helping me so much with creating a strategic international recruitment plan for my higher education institution. This is a program that I highly recommend!” - Samantha Lopez, 2019 Alumnus
TIMELINE AND OUTCOMES
Course enrollment for 2024-25 will open in May 2024 for the program which runs from December 15, 2024 to September 2025. The online course is structured around seven distinct modules. Each module facilitates live team discussions to enable participants to develop a strong professional network. An optional in-person meet-up will be available for those attending the AIRC Annual Conference in Bellevue/Seattle, Washington from December 4 - 7, 2024.
At the end of the program, participants complete a capstone project culminating in the creation of a strategic international recruitment plan. Each participant will receive instruction, support and personalized feedback from expert practitioners in the field. The final certificate is awarded to participants that successfully complete the assignments for each module and the capstone project.
One year of experience is recommended.
COST
Non-member price $1,400.00 | Member price $980.00*
*AIRC members receive a 30% discount for this course. Contact Us for more information.
*AIRC offers no refunds after November 20th. Refund requests prior to November 20th will be honored, excluding a $100 processing fee.
ISREP course enrollment is closed for 2023-24. Enrollments for 2024-25 will open in May.
Module Outline
Each module has online readings and information as well as a live, virtual discussion for the cohort.
Module 1 & 2: The Effective Recruiter and Productive Partnerships with Third-Party Recruiters
Online, synchronous presentation on December 13, 2024 (tentative) 1:00 - 4:00 p.m.
Module 3: Navigating the Regulatory Environment
Self-paced reading and assignments. Online group discussion and assignments due in March 2025.
Module 4: Deciphering Educational Systems and the Admissions Process
Self-paced reading and assignments. Online group discussion and assignments due in March/April 2025.
Module 5: Impactful Marketing and Communication Strategies
Self-paced reading and assignments. Online group discussion and assignments due in May 2025.
Module 6: Customizing Your International Recruitment Toolkit
Online, synchronous presentation, June 2025.
Module 7: Strategic International Recruitment Planning and Budget Modeling
Online, synchronous presentation on August 2025.
Contact Us for more information on the next cohort.
Course Objectives
After completing this course, you will be able to:
Complete a pre-departure market entry analysis.
Identify key components of a third-party recruitment strategy.
Explain the impact of foreign and domestic regulations on international recruitment.
Examine the complexities of foreign educational systems and approaches to international admissions.
Identify and enhance existing international marketing and communication strategies.
Develop a strategic international recruitment plan with associated budget.
AIRC Online Workshop on U.S. Education
This course is available for AIRC member counselors to enroll in at any time. Contact us. Non-members can enroll for a $75 fee.
By the end of the course you should be able to...
Gain a greater understanding of U.S. higher education, admissions processes, educational offerings and institutional types (community colleges, undergraduate institutions, post-graduate programs and certificate programs)
Understand typical U.S. campus life and academic culture
Learn basic U.S. immigration process
Experience doing business with U.S. institutions of higher education and expectations; co-marketing
Agency staff that complete this workshop will gain:
Knowledge of admissions practices for a variety of institutional type; campus life for students; basic immigration rules for study in the U.S.
Knowledge to help them continue to meet the AIRC Standards of best practice for educational agencies
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