AIRC State of the International Student Recruitment and Enrollment Field Survey 2024

The research report will be available in early 2025.

State of the International Student Recruitment and Enrollment Field Survey 2022

The survey results provide benchmark data reported by more than 300 higher education host institutions and educational recruitment agencies during what is a dynamic period for international enrollment management. The data relates to a variety of important topics related to students, staff, organizational structure and goals, finances and budget, recruitment and enrollment channels and roadblocks, advocacy, and institution- agency partnerships. AIRC conducted the survey in cooperation with BONARD and association partners the Association of International Education Administrators (AIEA) and the National Association for College Admission Counseling (NACAC).

Upcoming Book:

Navigating the Future of International Enrollment Management: Insights and Strategies

The STAR Scholars Network, in partnership with AIRC, will publish a book in August 2025. This volume will provide critical discussions, case studies, and emerging strategies on international student recruitment and enrollment management, aimed at professionals navigating the ever-evolving global education landscape. This book will explore key trends in international student enrollment, with a special focus on digital marketing, AI applications, cultural considerations, and innovative strategies for building sustainable partnerships. It will include practical examples, success stories, and advanced techniques that can be applied by international enrollment managers and higher education professionals worldwide.

IEM Glossary

The International Enrollment Management Glossary Working Group has produced an authoritative Glossary of Terms that are used in the field of international enrollment management.  This project involves producing drafts of the Glossary and sharing them widely with the AIRC membership and key constituents to receive feedback that will inform revisions.

This is a living glossary where the public may submit additional terms for consideration by using this form. All submissions will be reviewed for relevance and content by the Glossary Working Group and acceptance of new terms or edits is not guaranteed.