AIRC- CEAIE New Affiliation

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Contact: Brian Whalen                                                                                                                              

Executive Director                                                                                                                                    

Brian.whalen@airc-education.org                                                                                                            

The American International Recruitment Council (AIRC) Announces a New Strategic

Partnership with the China Education Association for International Exchange

(September 2021)

AIRC is very pleased to announce a new strategic partnership with the China Education Association for International Exchange (CEAIE), China’s nationwide not-for-profit organization that develops international educational exchanges and cooperative agreements that span 170 educational organizations in more than 50 countries.

Plans for the partnership include a number of initiatives in which AIRC will share its knowledge and expertise in standards development. Both organizations are expected to work together to organize professional training to help promulgate international recruitment standards and best practices.

According to AIRC President Jing Luan, "AIRC's partnership with CEAIE will help to ensure that students have meaningful and productive educational experiences guided by standards of transparency, ethics and quality for international student recruitment and enrollment management.  Through the promotion of AIRC standards and training, this partnership will also benefit Chinese recruitment agencies and U.S. institutions for success in education mobility for the Chinese students.”

About the China Education Association for International Exchange

Founded in 1981, CEAIE is China’s nationwide not-for-profit organization conducting international educational exchanges and cooperation. CEAIE develops exchanges and cooperation between the Chinese educational community and other parts of the world, promoting the advancement of education, culture, science and technology, and strengthening understanding and friendship among the peoples of all countries and regions of the world.

About the American International Recruitment Council (AIRC)

The American International Recruitment Council (AIRC) is a 501(c)(3) non-profit membership association recognized by the U.S. Department of Justice and the Federal Trade Commission as a Standards Development Organization (SDO).  AIRC champions the interests of international students, educational institutions, and educational agencies through the development of professional standards and partnerships that advance effective and strategic practices in international enrollment management.

Understanding Current Travel Restrictions

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Useful Resources for understanding the current travel restrictions:

U.S. Center for Disease Control Travelers Prohibited from Entry to the United States

U.S. Department of State - Bureau of Consular Affairs

U.S White House Proclamation on the Suspension of Entry as Immigrants and Non-Immigrants of Certain Additional Persons Who Pose a Risk of Transmitting Coronavirus Disease

What you should know about the Thrive Act 2021

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To Recap:
The U.S. Congress recently passed the THRIVE Act, which updates Department of Veterans Affairs (VA) training and education policies and programs. An overarching goal of this new legislation is to improve veteran employment and codify the VA’s Principles of Excellence program through amendments to the Isakson-Roe Act. One amendment limits “providing a commission, bonus or other incentive payment based directly or indirectly on success in securing enrollments or financial aid to any persons or entities engaged in any student recruiting or admission activities or in making decisions regarding award of financial assistance.”

This new language is clearly not in alignment with the Higher Education Act of 1965 as amended, codified at 20 USC 1094(a)(20), which allows incentive compensation for the recruitment of “foreign students residing in foreign countries who are not eligible to receive Federal student assistance.” Because U.S. institutions receive funding for helping to educate veterans through the GI bill, there is concern that the THRIVE Act may impact GI bill funding to institutions if incentive compensation is paid for the recruitment of any student, including international students.

AIRC is now working with other associations and groups to call for corrections to the THRIVE Act. As an AIRC member, your institution has an important role to play.

How AIRC Members Can Help? Act Now:
AIRC members can play an important role on this issue through the following steps:

1. Review information on NAFSA’s website: https://www.nafsa.org/regulatory-information/thrive-act-veterans-benefits-provision-poses-unexpected-challenge-use
2. If you work at a U.S. higher education institution, speak with your institution’s federal relations officer about the potential impact of this legislation on your institution. Explain the specific impact on the recruitment of foreign students.
3. Ask the federal relations officer to reach out to the House Committee on Veterans’ Affairs and the Senate Committee on Veterans’ Affairs to request a technical correction be made that aligns the THRIVE Act with the language included in the Higher Education Act of 1965, as amended, codified at 20 USC 1094(a)(20).

Below are links to the members of both the Senate and House Committees on Veterans’ Affairs. It is particularly important for members in states that have representatives on one or both committees to reach out to the Committee members.

• Senate Committee Members: https://www.veterans.senate.gov/

• House Committee Members: https://veterans.house.gov/about/members

Talking Points When Reaching Out to Committee Members:
1. Emphasize the economic impact that international students have on the state and the congressional district where your institution is located: https://www.nafsa.org/isev/reports/state
2. Describe the positive impact of international students on your institution. Explain what percentage of international students come from agency, pathway and other recruitment partners.
3. 1 in 5 international students responding to last year’s QS survey indicate that they used the services of an educational agency: https://monitor.icef.com/2020/11/students-relying-more-on-education-agents-for-assistance-with-study-abroad-decisions/
4. The AIRC/NACAC survey from earlier this year indicates that 49% of U.S. institutions partner with educational agencies: AIRC - NACAC Survey Provides Insights Into Institution – Agency Partnerships — AIRC (airc-education.org)
5. The THRIVE Act fails to align with the language in the Higher Education Act of 1965.
6. Review any decline in international student enrollment that your institution has experienced over the past few years. How will this new legislation have a further negative impact on international student enrollment?

Next Steps
1. AIRC will continue to advocate for a Technical Corrections bill that would modify the THRIVE Act so that it does not adversely impact institutional – agency partnerships and the recruitment of international students.
2. AIRC will keep members informed and let you know what you can do to assist in these efforts.

Thank you for your active membership in AIRC. Please feel free to contact, AIRC Executive Director, Brian Whalen, directly if you have any questions.

AIRC 2021 Annual Conference Travel Grant Program

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Update: We have now closed out the Submission Phase for Travel Grants. Congratulations to all members who were approved for a travel grant this cycle.

AIRC is pleased to offer financial support for AIRC colleagues with demonstrated financial need to attend the 13th Annual Conference (Hilton Downtown Miami December 8 – 11, 2021).

Purpose

The Annual Conference Travel Grant Program provides financial support to AIRC member colleagues who, without this support, would be unable to attend the conference.

Eligibility

Colleagues who have financial need and are employed by an AIRC member institution/organization may apply for an Annual Conference Travel Grant. The Grant Application must detail the amount of support needed, the rationale behind the request, and how the grant funding is to be used. Those who have already registered for the conference are eligible to apply.

Awards

Individual grant awards will be disbursed on a reimbursement-for-expense basis after the Annual Conference. Awards are expected to range from $300 up to $1,000. Selection will be based on demonstrated financial need and the anticipated benefit of attending the conference. Preference will be given to grant applicants whose institutions/organizations are providing at least some financial support.

Grant Process

1. Submit Grant Application.

2. Grant applicants notified of Award within 10 business days.

3. Awardee attends entire conference.

4. Awardee submits within 30 days after the conference a report describing how the conference benefitted them along with a detailed expense report and scanned receipts.

5. Upon receipt of the report and receipts, grant funds will be disbursed within 10 business days. Grant awards are disbursed only as reimbursement for documented expenses that are outlined in the grant application.

Application Deadline

Applications will be accepted up until all the grant funding is committed.

AIRC Inside Look - Aug 12, 2021

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In this Issue Aug 12, 2021 Conference and Events  Advocacy and Policy Updates For AIRC Members  Leadership Team Updates AIRC Welcomes  Conference and Events  Summer is flying by! Have one less thing on your to-do list and register for the 13th Annual Conference before school starts!    Register Now Thank you to those who submitted session proposals for AIRC’s 13th annual conference. Over 50 session proposals were received for 30 spots. Session chairs will be informed of their session status in the coming days. Apply to Become a Conference Sponsor Interested in Exhibiting? Apply today! AIRC's Professional Certificate in International Student Recruitment and Enrollment Planning (ISREP) Consider AIRC’s online course in International Student Recruitment and Enrollment Planning (ISREP) as a means to advance your career professional skills while benefiting your institution with a new strategic international enrollment plan.  Learn more or sign up today. AIRC Members receive a 30% discount off the course fee. AIRC Certified Agency Fair Events:   View the current listing of AIRC Certified Agency Fairs and Events  Do you want to highlight your fair in our newsletter? Contact Us*  *Only for AIRC Certified Agencies  Advocacy and Policy Updates AIRC recently surveyed its members on visas and travel plans. Here are the survey results. Recruitment Travel Return Survey Results: Inconclusive. The survey did not produce sufficient data for analysis. Thank you to the AIRC members who completed the survey. Results coming soon. Visa Survey in partnership with Alliance for International Exchange. For AIRC Members The Membership Renewal Grace Period is Almost Over   Renew your membership before August 31, 2021 to continue AIRC member benefits for your organization. Renew Now Now Accepting Applications for the MPL Research Award The Marjorie Peace Lenn Research Award is open to both undergraduate and graduate students from accredited U.S. colleges and universities. Learn More or email member services to receive the application. Last Call: Apply to Join a Working Group! Joining an AIRC working group is a great way to contribute to the field of International Enrollment Management while advancing your professional development. Working Group Spotlight: Educational Pathways Group. The U.S. educational landscape is incredibly rich, spanning formal opportunities such as K–12 and secondary schools, vocational and business training, English language programs, community colleges, and undergraduate and graduate programs. Short-term study abroad programs, and volunteer, internship and cultural programs and experiences add to these rich options. This Working Group will produce a White Paper that outlines the distinctive pathways available to international students coming to the United States. Learn about all working groups.  Featured Resource Q. What is credential evaluation?   A. A credential evaluation (referred to as an assessment in Canada) compares academic and professional degrees earned in one country to academic and professional degrees earned in another. Colleges, universities, employers, and governments use credential evaluations to evaluate foreign education as part of the admission or hiring process. Continue Reading Nominate yourself or a colleague for an AIRC Award AIRC is proud to present awards in the following categories to outstanding members. Nominate yourself or a colleague by September 5, 2021 to be considered!  AIRC’s Rising Professional Award AIRC’s Agency of the Year Award AIRC’s Institution of the Year Award AIRC’s Reviewer of the Year Award AIRC’s Distinguished Service Award  Nominate Now Leadership Team Updates Deadline for Board of Directors Nominations Extended    AIRC has extended the deadline for nominating colleagues to serve in various roles on the Board of Directors. Click here to learn more about the open positions and the nomination process. AIRC Welcomes  Is your organization hiring?  AIRC welcomes job listings* to post in our newsletter. Contact us to get your job posting in our next edition.  *For AIRC members only.  Thank you to our Annual Sponsors! Click the sponsor's logo to learn more.  Interested in becoming an AIRC Annual sponsor? Contact Us. Copyright © 2021 AIRC, All rights reserved. Our mailing address is: PO Box 7522, Falls Church, VA 22040

AIRC Inside Look - July 29, 2021

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In this Issue July 29, 2021 Conference and Events  Advocacy and Policy Updates For AIRC Members  Leadership Team Updates AIRC Welcomes  Conference and Events  Just added! Fun Run/Walk sponsored by SannamS4 The theme of this year’s Fun Run is "Walking the Walk.” Walking the Walk is about standing in solidarity with our LGBT+ community both within AIRC and at large. Participant donations will go to an LGBT+ charity/organization in the state of Florida (TBD). We hope to see you there!   Register Now  New Sponsorship Opportunities recently added.   *Demo Session Time Slots  *Sponsored Refreshments and Drinks Time Slots  Only 6 slots available. Check out our Sponsorship Guide for details.  Apply to Become a Conference Sponsor Interested in Exhibiting? Apply today! AIRC's Professional Certificate in International Student Recruitment and Enrollment Planning (ISREP) Enroll now in AIRC's professional certificate course. This comprehensive course provides the tools and training for you to develop an international recruitment strategy for your institution.  Learn more or sign up today. AIRC Members receive a 30% discount off the course fee. AIRC Certified Agency Fair Events:   View the current listing of AIRC Certified Agency Fairs and Events  Do you want to highlight your fair in our newsletter? Contact Us*  *Only for AIRC Certified Agencies  Advocacy and Policy Updates From Forbes: Setting The Record Straight On Optional Practical Training Read more For AIRC Members Still Owe Your AIRC Membership Dues?  Membership renewal is an easy process and takes only minutes of your time. Renew your membership today to continue AIRC member benefits for your organization. Renew Now Certification Update  The AIRC Certification Commission accepted the substantive change for a Certified Agency name change: Winny Immigration and Education changed to MyStudia, which is the DBA of Vidhvaan Inc. Now Accepting Applications for the MPL Research Award The Marjorie Peace Lenn Research Award is open to both undergraduate and graduate students from accredited U.S. colleges and universities. Learn More or email member services to receive the application. New Job Posting!   International Recruitment Specialist-  University of Houston Featured Resource Sample Introductory Email  Ever wonder what you should include in an introductory email to potential agency partners? Don't worry, we have a template in our resource library.    To view this resource, login to your AIRC account and search Institution to Agency Introductory Email Template in the Member Resource Library.  Member Spotlight  This month we feature Mona Chorera of Midway University. Click on the image below to watch this flash interview.  Leadership Team Updates A Message to our Colleagues in California  AIRC has written to colleagues at public institutions in California to inform them of a law in that state that restricts state-funded travel to 17 states, including Florida. This law may impact the ability for colleagues at California public institutions to attend the AIRC Annual Conference. However, AIRC believes the Annual Conference meets the law's exception criteria and stands ready to support any colleagues who are affected. Read the letter and how AIRC will offer support. AIRC Applauds US Government Commitment to International Students Today, the United States government–through the Secretary of State Antony Blinken and Secretary of Education Miguel Cardona–has released a significant statement of principles, Reengaging the World to Make the United States Stronger at Home: A Renewed U.S...Read full story.  AIRC Welcomes  AIRC Welcomes New Members   Iowa State University Marist College Thank you to our Annual Sponsors! Click the sponsor's logo to learn more.  Interested in becoming an AIRC Annual sponsor? Contact Us. Copyright © 2021 AIRC, All rights reserved. Our mailing address is: PO Box 7522, Falls Church, VA 22040

The Pros and Cons of Setting Placement Targets for Educational Recruitment Agencies

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Sales goals have long been a common tactic used by all types of businesses. Because the pandemic has put stress on institutional budgets and resources, educational agencies may be seeing an increase in institutions requesting the establishment of goals or targets. Specifically, institutions may request or require that agencies produce a certain number of student enrollment referrals.

PROS of Establishing Targets

•  Goals focus attention on what is important and provide employees direction about how to perform their jobs. Goals energize people and motivate them to succeed. In the business world, it is common for companies to link sales team incentive pay to goal achievement. This makes effective goal setting a common strategy for directing and motivating sales teams and controlling costs. (Harvard Business Review 6.14.2019).

• For institutions that have a strong track record of partnering with agencies and a portfolio that includes multiple agencies in various markets, enrollment targets help to streamline operations and focus on the agencies that are high performing and producing higher numbers of student referrals.

• When institutions set targets that are then met, agencies are rewarded with any added incentives and sustained, long-term institutional relationships.

• Institutions that use targets to focus on their partners that provide best student fit can focus on successful partnerships and refine their overall agency portfolio by terminating contracts of partners that are not performing.

CONS of Targets

• Superior agency performance is not just about numbers: it includes quality matching of student profiles to the institution.

• Educational agencies may feel pressure to meet targets and refer poorly matched students to the institution. Repercussions of this poor placement may include student academic failure, student transfer, and harm to the agency’s and the institution’s reputation.

• Target setting should be approached with caution by an institution that is new to agency partnerships and not as well known internationally. In this case, setting student referral targets may be unrealistic and impractical until that institution has time to build its brand and develop a marketing plan with and train the agency partner.

Best Practices for Establishing Targets

When institutions and agencies choose to partner together, they must undertake a commitment to devote resources and acquisition costs to that effort, including staff time dedicated to contract negotiations and partnership management. There are also costs for production of recruitment materials, other marketing, and costs to train agency counselors. For the benefit of both institutions and agencies, AIRC has outlined below some best practices when considering targets and establishing targets.

•  Conversations around goal setting are critical and should be had early in contract negotiations. For example, agencies should be able to generally predict if they have right-fit student clientele for institutional prospects. Would additional resource commitments from the institution be required to meet goals?

• Poorly matched institutional-agency partnerships may result in few or no student referrals. The question should be asked in advance: Is there a clear rationale for the agency to contract with a particular institutional partner?

• Instead of simply stating the targets and rewards, align the targets with stated goals for best-fit student referrals and the promise to provide the tools to the agency to help them represent the institution, such as regular training, frequent communication, and quick, responses to inquiries.

• Consider measuring and setting goals not only for the “outputs” (i.e., Student referrals) of a partnership, but also for the “inputs.”  For example, set goals for the activities that bring referrals, such as training. How many counselors attended training? Were those being trained assessed on their knowledge and praised when satisfactory results were achieved?

• If targets are used, start with small goals and increase them over time. Evaluate performance regularly and have open discussions about the targets and the need for making any adjustments.

• Consider using targets only in markets that are already producing strong referrals. Allow newer or smaller markets the time necessary to build your institutional brand in them.

Blog post by:

Jennifer Wright, AIRC Director of Certification and Associate Director

George Burke, SUNY University at Albany

Brian Whalen, AIRC Executive Director

Catherine Marte, AIRC Member Services Manager

What should a prospective international student know about international credential evaluation?

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Leigh Lane Peine, Senior Director of Marketing at Educational Credential Evaluators (ECE), writes about the importance of credential evaluations, a vital piece of the application process for international students looking to study abroad.  

Q. What is credential evaluation?  

A. A credential evaluation (referred to as an assessment in Canada) compares academic and professional degrees earned in one country to academic and professional degrees earned in another. Colleges, universities, employers, and governments use credential evaluations to evaluate foreign education as part of the admission or hiring process. 

Acquiring a credential evaluation will ensure your foreign education is fully understood by colleges, universities, and employers within the United States and Canada.  The documents used for an evaluation are verified for authenticity, so the institution will also have an assurance that your background is legitimate.  

If you are a student, once the credential assessment report is prepared it is sent to the institution that you are applying to so that they can understand your academic achievements when considering you for admission.   

Q. Who needs a credential evaluation?  

A. Looking at it from the perspective of a student interested in study abroad, you will need a credential evaluation to apply to most higher education institutions in the U.S. and Canada.  Credential evaluations explain your previous coursework and grades earned so that they can be considered as a part of your application for admission. You will be told by your university adviser that you are required to have an assessment, and it will likely be listed as part of the checklist for applying on the university’s website.  

In addition, agents use credential evaluations to validate the qualifications of students they present to their institutional partners.  

Q. What’s in the report? 

• Depending on the type of report you choose; it can include information such as: The name of the credential or degree you earned in another country, 

• What the credential or degree is equivalent to in the United States or Canada,  

• The courses you had taken or completed for the study program and the U.S. and Canadian equivalent credits and grades,  

• The equivalent grade point average in the U.S. or Canada, 

• And any additional comments or explanations about the credential or degree program.  

Q. What type of report should students order?  

A. Before applying, you should talk to your school adviser to determine first if you need a credential evaluation report, and if so, what type of assessment report they require. The most common report type is a Course-by-Course, but you should confirm what your chosen university requires.  

Q. What kinds of documents do applicants need to provide?  

A. You will want to check the website of the credential evaluation organization that you are using to make sure that you provide the correct documents.  At ECE our document requirements vary by country of study to be the most secure yet reasonable to obtain.    

Q. What should students look for in an organization that provides credential evaluations? 

A. First, and very importantly, make sure that the school to which you are applying accepts the report from your chosen evaluation provider.  Universities may accept reports from only one, multiple, or all providers.  Most will advise you which organizations’ reports are accepted, but if you are not sure, ask. You don’t want to spend the time and money on a report that the university you want to attend does not accept. 

In the United States, credential evaluations are unregulated by the government, and there are many providers, both nonprofit and for-profit. However, the National Association of Credential Evaluation Services (NACES) holds organizations to strict standards in the credential evaluation community. This seal of approval is trusted and often required, by universities throughout the U.S. 

Look for organizations with a long history of helping students and the higher education community. The organization should be staffed with experts in the field, and their evaluators should have many years of experience. For example, at Educational Credential Evaluators (ECE) we have been around since 1980, and our evaluators have an average of 12 years of experience. 

And consider the level of customer service you can expect from a provider. You may have questions along the way. Does the provider have full-time customer service staff available to help you? How quickly will they get back to you? Once the evaluation is completed, can you or a university representative talk to the evaluator who prepared the report if needed? 

Also, check the independent reviews by other applicants, such as Google reviews. If an organization does not allow reviews to be posted on social media, that may be a red flag. Work with an assessment provider that understands how stressful the process of applying to universities overseas can be and will make the evaluation piece as simple as possible and will be there for you if you need help. 

Q. Any final thoughts? 

A. I would like to mention one more thing. A credential evaluation should not be taken lightly.  It is an extremely important part of the process to study in another country. When a stranger halfway around the world has the report in their hands, they’re looking at your accomplishments and the potential you have, so it’s imperative that you be given proper recognition so that person sees you in the most positive light. 

It is inspiring to see the individuals ECE serves given the opportunity to improve their lives, the lives of their families, and, quite frankly, the world. We want and need the talents of qualified and passionate people now more than ever.  

©Copyright 2021 Educational Credential Evaluators, Inc. All rights reserved.
Reproduction in whole or in part without permission is prohibited.
This is a sponsored post.

AIRC Applauds US Government Commitment to International Students

Today, the United States government–through the Secretary of State Antony Blinken and Secretary of Education Miguel Cardona–has released a significant statement of principles, Reengaging the World to Make the United States Stronger at Home: A Renewed U.S. Commitment to International Education.You may watch their address here and read the joint statement here.

CREDIT DEVIN LEITH-YESSIAN / RECORD-JOURNAL VIA AP

At the EducationUSA Forum Industry Leaders session, of which I served as a panelist earlier today, we discussed the opportunities for moving forward together to shape the future of international student enrollment. AIRC looks forward to playing an active role in this critically important work.

There is a full week of programming at the EducationUSA Forum, and registration is free. If you are interested, you may register here.

Thank you for everything that you do to recruit and enroll international students.

Brian Whalen
Executive Director

AIRC signs letter in favor of Durbin-Graham DREAM Act of 2021.

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Citing an uncertain future for hundreds of thousands of Dreamers, their employers, families, and communities after a Texas federal judge declared DACA unlawful and closed the DACA program to future applicants, AIRC joined more than 400 CEOs, University Presidents, and civic leaders in sending a letter to Senate Majority Leader Chuck Schumer (D-NY) and Senate Republican Leader Mitch McConnell (R-KY) urging them to pass the bipartisan Durbin-Graham DREAM Act of 2021.

The letter reads in part, “We urge the Senate to come together and immediately provide a pathway to citizenship for DACA recipients and DACA-eligible individuals through the passage of the bipartisan DREAM Act, and if necessary, through budget reconciliation. We understand that no bill is perfect, but we believe this existing bipartisan bill is the best framework to protect Dreamers rather than starting over with new legislation,” stated the letter. Read the letter here. See the full list of signatories here.

The letter was convened by the American Business Immigration Coalition, a bipartisan coalition of more than 1200+ business leaders across the country from Texas to Idaho, Arizona to Florida, and the Presidents’ Alliance on Higher Education and Immigration, which brings together over 500 college and university presidents and chancellors on immigration issues that impact higher education. 

AIRC Inside Look - July 15, 2021

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We are still accepting suggestions for our new newsletter name. Let us know what you think our new name should be by submitting your idea in our Slack community!  In this Issue July 15, 2021 Conference and Events  Advocacy and Policy Updates For AIRC Members  Leadership Team Updates AIRC Welcomes  Conference and Events  Join us for one of the first in-person international education conferences in over a year!  Bonus! Scroll down to learn the 2022 conference location! Register Now  A range of sponsorship opportunities are available to promote your organization before, during and after the annual conference.  Apply to Become a Conference Sponsor AIRC's Professional Certificate in International Student Recruitment and Enrollment Planning (ISREP) Enroll now in AIRC's professional certificate course. Learn more or sign up today. AIRC Members receive a 30% discount off the course fee. AIRC Certified Agency Fair Events:   View the current listing of AIRC Certified Agency Fairs and Events  Do you want to highlight your fair in our newsletter? Contact Us*  *Only for AIRC Certified Agencies  Now Available On-Demand   COVID-19 Concerns: Strategies for Welcoming International Students. Contact Us for Access* *AIRC Members and paying non-members only  Advocacy and Policy Updates It’s official: Biden administration formally withdraws proposed changes to visa duration of status rules. Read more For AIRC Members Still Owe Your AIRC Membership Dues?  Membership renewal is an easy process and takes only minutes of your time. Renew your membership today to continue AIRC member benefits for your organization. Renew Now Join Us On Slack!  Recently asked question in AIRC's Slack Community: ...the commonly available vaccines here are Johnson & Johnson, CanSino, AstraZeneca, Sputnik, and sometimes Pfizer. Are your institutions accepting these? If not, what's your school's plan for vaccinating international students? #askAIRC See the responses and get your questions answered by joining the community today*! Request to join Slack now.  *For Active AIRC Members only.  Now Accepting Applications for the MPL Research Award The Marjorie Peace Lenn Research Award is open to both undergraduate and graduate students from accredited U.S. colleges and universities. Learn More or email member services to receive the application. Join an AIRC Working Group AIRC’s Working Groups bring together international enrollment management professionals and experts to provide critical guidance and support to AIRC’s initiatives, and contribute to the development of new and valuable resources for the membership and the IEM field.  Each Working Group is made up of 6-12 members, including a chair (invited by AIRC) and a Staff Liaison. Timelines and work plans will be developed by each group with direction and support provided by the Chair and Staff Liaison. Learn More Introducing AIRC’s Mastermind Circle - A space to share ideas, find solutions, innovate and inspire. Introducing AIRC’s Mastermind Circle, a new learning and leadership development group for AIRC members. Each quarter the group will meet to dive deeply into leading topics in international student enrollment management. Topics will include practical recruitment tips and best practices, marketing and communications, advocating for resources, advancing the field, and more. Each group will consist of 4-8 participants, including one facilitator. Tentative Meeting Dates: • November 17, 2021 • February 23, 2021 • May 4, 2021 Sign Up Now Interested in a peer-to-peer program instead?  Click the sign up button above and select Peer-to-Peer Support Program if you are an AIRC member who would like to be paired with a fellow AIRC member from a sister organization (i.e community college with community college). Peers will be encouraged to meet at least once a quarter. The purpose of this program is to build supportive relationships through peer-to-peer interactions on a range of common issues and challenges. Participants in the Peer-to-Peer Support Program will be matched based on interests, expertise and organizational type. Do you know?  Do you know AIRC's definition of an Educational Agency?   For the purposes of AIRC membership and certification, an agency is defined as an organization, company or association that recruits and refers students for enrollment into accredited colleges, universities and other educational institutions on a commercial 'fee for service' basis. The term 'fee for services' refers to any payment made by an institution or an individual student applicant to an agency for services related to the counseling advice, application process and acceptance into a course or program in an educational institution. Learn more. Featured Resource White Paper: Future Study Abroad Plans for Chinese Students 2021 This 2021 Research conducted by AIRC Certified Agency Beijing New Oriental surveyed over 8,000 Chinese students currently enrolled abroad or planning to study abroad in the future.   To view the full summary login to your AIRC account and search White Paper: Future Study Abroad Plans for Chinese Students 2021 in the Member Resource Library.  Leadership Team Updates AIRC's 2022 Conference  The AIRC Board of Directors and Professional Team are thrilled to announce that AIRC's 14th Annual Conference will be held in sunny Los Angeles December 7 - 10, 2022!  AIRC Welcomes  New Diamond Sponsor PTE Academic is a computer-based English test that uses state-of-the-art artificial intelligence to provide a highly accurate and secure proof of a candidate’s English skills for university, migration and professional applications.  Results typically available within just 48 hours of taking the test. Accepted for study applications by thousands of institutions worldwide. Approved for all UK, Australian and New Zealand visa and migration applications. Computer-based marking ensures all test takers are scored impartially and accurately. Thank you to our Annual Sponsors! Click the sponsor's logo to learn more.  Interested in becoming an AIRC Annual sponsor? Contact Us. Copyright © 2021 AIRC, All rights reserved. Our mailing address is: PO Box 7522, Falls Church, VA 22040

AIRC Inside Look - July 1, 2021

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Welcome to our new newsletter! The name will now be "Insert winning name here." Let us know what you think our new name should be by submitting your idea in our Slack community!  Our updated newsletter will be sent out twice a month. All member updates will still be found here, in one convenient location along with other important news. Enjoy the new format! In this Issue July 1, 2021 Conference and Events Advocacy and Policy Updates For AIRC Members  Certification News Leadership Team Updates AIRC Welcomes New Members Message From the President We are returning to normal. But it’s a new normal – one that we can define, shape and build. Please take some time for long-desired in-person reunions and indoors and outdoors R&R. While we celebrate the return, please take a look at the myriad of exciting and impactful activities AIRC has planned for you. I strongly encourage you to put in a proposal for the AIRC 2021 in-person conference in Miami. Have a great summer. Conference and Events  Join us for one of the first in-person international education conferences in over a year! The 13th Annual AIRC Conference will be in Miami, Florids from December 8th-11th.  Register Now The AIRC Annual Conference is the “must attend” event for international student recruitment and enrollment management. A range of sponsorship opportunities are available to promote your organization before, during and after the annual conference.  Apply to Become a Conference Sponsor The Session proposal deadline has been extended. Submit your proposal by July 12th, 2021 for this year's annual conference.  Submit your Proposal Upcoming Webinar COVID-19 Concerns: Strategies for Welcoming International Students A Webinar Sponsored by The American International Recruitment Council (AIRC) and the University Risk Management and Insurance Association (URMIA) July 15, 2021 11am - 12:15pm ET How is your institution planning to welcome new and returning international students to campus this fall in light of the dynamic Covid-19 situation? Which federal, state, and local guidelines are you following? What protocols are you putting in place to protect the health of students, faculty, and staff? Will your institution require students to show proof of having received a Covid-19 vaccine? If so, which vaccines will meet your requirement? Will students be required to quarantine upon arrival? What are the costs of the various measures you are taking and which administrators are responsible for overseeing them? This webinar brings together colleagues who will address these and many other questions as they share how their institutions are planning to welcome international students. Register Now AIRC's Professional Certificate in International Student Recruitment and Enrollment Planning (ISREP) Enroll now in AIRC's professional certificate course. Learn more or sign up today.  Advocacy and Policy Updates The U.S. government has released plans to cancel the proposal to change duration of status to fixed timelines. The Department of Homeland Security plans to withdraw this proposed rule change. Read more. The State of Maryland has rescinded a prohibition of state institutions partnering with educational agencies. AIRC is deeply appreciative of the efforts of David Di Maria to advocate for this change. Learn more.  For AIRC Members Renew Your AIRC Membership Now! Now is the time to renew your organization’s AIRC membership so that you continue to receive the essential services and benefits on which you rely. Membership renewal is an easy process and takes only minutes of your time. Renew your membership today! Renew Now Join Us On Slack!  AIRC’s Membership Committee welcomes all representatives from our member organizations to our virtual community on Slack.  This platform is intended to keep the fun and collaborative spirit alive online throughout the year. Among our member community, there is a wealth of experience, knowledge, and creativity…so let’s share it and support each other. Request to join Slack now. Now Accepting Applications for the MPL Research Award The Marjorie Peace Lenn Research Award is open to both undergraduate and graduate students from accredited U.S. colleges and universities. The selected awardee will receive a $500 cash award and complimentary all-inclusive attendance to the AIRC annual conference where they will have the opportunity to present their research to the conference attendees. In addition, the awardee’s final research product will be posted on AIRC’s website. To Apply: We look forward to reviewing applications! Please email member services to receive the application. Join an AIRC Working Group AIRC’s Working Groups bring together international enrollment management professionals and experts to provide critical guidance and support to AIRC’s initiatives, and contribute to the development of new and valuable resources for the membership and the IEM field.  Each Working Group is made up of 6-12 members, including a chair (invited by AIRC) and a Staff Liaison. Timelines and work plans will be developed by each group with direction and support provided by the Chair and Staff Liaison. Learn More Introducing AIRC’s Mastermind Circle - A space to share ideas, find solutions, innovate and inspire. Introducing AIRC’s Mastermind Circle, a new learning and leadership development group for AIRC members. Each quarter the group will meet to dive deeply into leading topics in international student enrollment management. Topics will include practical recruitment tips and best practices, marketing and communications, advocating for resources, advancing the field, and more. Each group will consist of 4-8 participants, including one facilitator. Tentative Meeting Dates: • November 17, 2021 • February 23, 2021 • May 4, 2021 Sign Up Now Interested in a peer-to-peer program instead?  Click the sign up button above and select Peer-to-Peer Support Program if you are an AIRC member who would like to be paired with a fellow AIRC member from a sister organization (i.e community college with community college). Peers will be encouraged to meet at least once a quarter. The purpose of this program is to build supportive relationships through peer-to-peer counseling on a range of common issues and challenges. Participants in the Peer-to-Peer Support Program will be matched based on interests, expertise and organizational type. Featured Resource Supporting International Students for Fall 2021 • Coordinating Across Campus created by the Immigration Response Team at the University of Minnesota.   AIRC Intern Spotlight In this edition of our newsletter we are switching things up! We will be spotlighting the newest member of the AIRC team, our intern, Kendall Swanson. Kendall will be with us through the Fall semester 2021. Kendall is a rising Senior at College of the Holy Cross in Worcester, MA. She is a Classics major with a minor in Environmental Studies. Join our Slack community to give Kendall a warm welcome!  Press Play to View  Certification News AIRC congratulates the following educational agency for achieving AIRC Certification through 2026. IBA EDUCON Consulting (Headquarters in Serbia) It is important that you periodically check AIRC's list of Certified Agencies for updates on agency status and membership. Leadership Team Updates New Collaboration Diversity Abroad and the American International Recruitment Council (AIRC) are pleased to announce a collaboration that will help organizations to improve their international enrollment practices. Colleagues from both organizations will work together to develop new resources and programs that assist secondary and higher education institutions to integrate diversity, equity and inclusion principles into their international enrollment recruitment and enrollment operations. A joint working group will work over the next year to develop recommendations and resources and identify best practices. View Full Press Release Board Approves New Strategic Plan At its May meeting the AIRC Board of Directors unanimously approved a new strategic plan that will guide AIRC’s growth over the next three years. The Belong with AIRC strategic plan will inspire our community to expand and diversify it, offer more resources, programs, services and events to support members, exert greater influence in shaping policies that impact both members and international students, and solidify AIRC’s reputation as the association that serves and represents the interests and goals of the international enrollment management field. AIRC Welcomes New Members Lawrence University American University of the Caribbean School of Medicine Notre Dame de Namur University Delaware County Community College Muhlenberg College University of Nevada, Las Vegas San Francisco State University Thank you to our Annual Sponsors! Interested in becoming an AIRC Annual sponsor? Contact Us. Copyright © 2021 AIRC, All rights reserved. Our mailing address is: PO Box 7522, Falls Church, VA 22040

Strategic Plan Working Groups

Back to News and Updates

AIRC’s Working Groups bring together international enrollment management professionals and experts to provide critical guidance and support to AIRC’s initiatives, and contribute to the development of new and valuable resources for the membership and the IEM field.  Each Working Group is made up of 6-12 members, including a chair (invited by AIRC) and a Staff Liaison. Timelines and work plans will be developed by each group with direction and support provided by the Chair and Staff Liaison. 

All content produced by Working Groups is owned and used exclusively by AIRC to serve its members and the field of international enrollment management. AIRC makes final decisions on the quality and distribution of all project outcomes.  

Working Groups to be Established in 2021

The following 5 Working Groups are being established in 2021:

Research and Data Collection Working Group

Diversity, Equity, and Inclusion (Joint Working Group with Diversity Abroad)

Educational Pathways in the U.S. for International Students

Essential Resources Working Group

International Enrollment Management Standards for Institutions

Working Group Descriptions and Deliverables

Research and Data Collection Working Group (2-year term)

This Working Group will advise and help guide AIRC’s data collection projects, including Educational Agency Market Intelligence Reports; a State of the IEM Field Survey; Data Insights Webinars; and a possible “Student Pulse” survey to document international student attitudes. This Working Group will assist in the development of survey questions, the analysis of data, and the dissemination of results.  Working Group members will be expected to serve for 2 years.

Expected Deliverables: 1) Educational Agency Market Intelligence Reports; 2) State of the IEM Field Survey; 3) Data Insights Webinars; 4) Student Pulse Survey.



Diversity, Equity, and Inclusion Working Group (1-year term)

This Working Group will produce a white paper that makes recommendations and identifies resources that support the integration of diversity, equity and inclusion principles into international enrollment management operations and practices. This Working Group will offer a session at the AIRC Annual Conference where session participants will review and contribute to the draft recommendations. The goal is to produce final recommendations with accompanying resources in Spring, 2022. This will be a joint Working Group composed of members of AIRC and Diversity Abroad. The project is expected to be completed in spring of 2022.  Members of this Working Group will be expected to serve until the project is completed. 

Expected Deliverables: 1) A White Paper that makes recommendations on how to integrate diversity, equity and inclusion principles and practices into international enrollment management operations; 2) An annotated list of examples of best practices in integrating DEI principles and practices into international enrollment management operations; 3) a session at the AIRC Annual Conference to present and receive feedback on draft recommendations; 4) a webinar in Spring, 2022 that presents the final recommendations and examples of best practices.

Educational Pathways in the U.S. for International Students Working Group (1-year term)

The U.S. educational landscape is incredibly rich, spanning formal opportunities such as K–12 and secondary schools, vocational and business training, English language programs, community colleges, and undergraduate and graduate programs. Short-term study abroad programs, and volunteer, internship and cultural programs and experiences add to these rich options. This Working Group will produce a White Paper that outlines the distinctive pathways available to international students coming to the United States. This resource is expected to be a valuable contribution to the development of a national strategy for recruiting and retaining international students. The White Paper will make recommendations on how institutions and organizations that sponsor/provide/support these opportunities can and should work together to link these programs to create intentional pathways that respond better to the needs and goals of international students. The White Paper will include examples of existing articulation and transfer models that serve as examples to emulate. The White Paper is expected to be completed in spring of 2022.  Members of this Working Group will be expected to serve until the project is completed.

Expected Deliverables: A White Paper that: 1) provides outlines and descriptions of the diverse educational pathways available to international students coming to the United States; 2) makes recommendations on how institutions and organizations that sponsor/provide/support these opportunities can and should work together to link these programs to create intentional pathways that respond better to the needs and goals of international students; and, 3) includes examples of existing articulation and transfer models that serve as examples to emulate. A webinar in Spring, 2022 that presents and discusses the White Paper.

Essential Resources Working Group (1-year term)

This Working Group will assess what resources AIRC needs to develop in order to serve its diverse membership. Using a recent audit conducted by AIRC staff, the Working Group will discuss and decide what existing resource need to be updated, revised, or completely overhauled. In addition, the Group will make recommendations on what new resources need to be developed and how AIRC can continue to add, develop and update resources.

Expected Deliverables: 1) A set of recommendations on what resources AIRC needs to develop, revise or update in order to better serve its diverse membership.

International Enrollment Management Standards for Institutions (2-year term) 

This Working Group will develop a new, comprehensive set of International Enrollment Management Standards for secondary and higher education institutions. These Standards are intended to provide guidance to institutions in serving the best interests of students, the institution, and its partners.  The Working Group will use the best practices and guidelines that have been published as a launchpad for its work.  This work will involve soliciting feedback from AIRC members as well as key constituents and stakeholders according to the Standards Development Organization process that AIRC is obligated to follow. The new Standards are expected to be completed in spring of 2023.  Members of this Working Group will be expected to serve 2-year terms.

Expected Deliverables: 1) A comprehensive set of International Enrollment Management Standards; 2) a session at the AIRC Annual Conference to present and discuss a draft of the Standards and receive feedback; 3) a webinar in 2022 to present and discuss the draft Standards and receive feedback; 4) a webinar in 2023 to present the final Standards.  

Work Format

Working Groups meet virtually on a regular basis and communicate via email and/or AIRC’s Slack platform.  Timelines and work plans will be developed by each group with direction and support provided by the Chair and Staff Liaison. For example, depending on the topic, some Working Groups may choose to break into Sub-Groups to work on different aspects of a project, or individuals may be asked to contribute their specific expertise.   

Working Group Chairs

AIRC will appoint a Chair for each Working Group as well as a staff liaison.  Chairs provide leadership to keep projects on track and produce quality results. Staff liaisons assist in clarifying project goals and providing support. 

Working Group Member Application

Working Group members are selected through the application process outlined on the Application Form accessible below.  Applicants need not be a member of AIRC. Working Group members must be a member of AIRC if their current position falls within an AIRC membership category. This means that if you apply and are offered a position on a Working Group, your institution or organization will be expected to join AIRC if it is not already a member.  There are a limited number of working group positions for “public” members for those colleagues who are not able to become a member of AIRC at this time. Working Groups will represent the diversity of AIRC members and all member types. Colleagues can participate in only one Working Group at a time.

Key Dates

Working Group Applications Open: June 10 – August 1, 2021

Notification of Acceptance: By August 15, 2021

First Working Group Meetings: August - September, 2021

Application Instructions

To apply for openings on the 2021-2022 Working Groups, please submit your application materials by August 1, 2021 via the online form below.

AIRC Strategic Plan

Here at AIRC, we are constantly striving to inspire the community, diversify membership and provide all possible resources to our members. Thus, we have developed an all new Strategic Plan that will allow us to accomplish our goals to better serve our members and international students. We have written out how we will work at achieving these goals, and how it will solidify AIRC’s reputation as the association that serves and represents the interests of the international enrollment management field.

MISSION

AIRC champions the interests of international students, educational institutions, and educational agencies through the development of professional standards and partnerships that advance effective and strategic practices in international enrollment management.

A Vision for standards-based recruitment and enrollment for every international student.

I. Objective:

Expand AIRC’s reputation and influence as the leading association that provides expertise to the international enrollment management field.

Goals

Goal 1. Achieve wide recognition of AIRC’s expanded identity and reputation among members, partners and constituents.

Metric: Year 2 and Year 4 surveys of members, partners and constituents regarding AIRC’s mission and purpose.

Actions

A. Emphasize in communications and marketing that AIRC is the only membership association that focuses exclusively on international enrollment management (IEM).

B. Highlight the comprehensive resources, programs and events that AIRC provides to advance success in IEM.

C. Emphasize how AIRC serves the interests of students and engage and integrate students in programming and events when appropriate; conduct and feature assessment of international student outcomes.

D. Distribute AIRC’s new public newsletter and Annual Report widely to non-members and key constituents.

E. Consider rebranding AIRC as: AIRC: Association for International Enrollment Management

Goal 2. Achieve wide recognition of AIRC as a Standards Development Organization (SDO).

Metric: Year 2 and Year 4 surveys of members, partners and constituents regarding the perception and effectiveness of AIRC as a Standards Development Organization.

Actions

A. Advocate for AIRC’s place within the U.S. quality assurance sector by attending and presenting at Center for Higher Education Accreditation meetings, regional accreditation commission meetings, and by communicating regularly with these groups.

B. Collaborate with accrediting bodies to integrate AIRC’s standards into existing accreditation standards where appropriate.

C. Make AIRC’s SDO status and role more visible in AIRC communications by referencing the standards whenever possible and appropriate.

D. Emphasize AIRC’s SDO role and make the standards more visible on the website.

E. Align AIRC resources and programs with the standards.

Goal 3. Influence national policies related to international student enrollment.

Metric: Year 2 and Year 4 surveys of members, partners and constituents regarding AIRC’s impact in shaping national policies related to international student enrollment.

Actions

A. Expand outreach and advocacy efforts.

B. Convene top-level national leaders to discuss and debate the development of a national strategy for international enrollment and publish and promote results and recommendations of these discussions.

C. Establish strong linkages with the leading international education associations, Study State consortia, university systems, agency associations, and related groups in the U.S. and internationally, to leverage AIRC’s influence.

D. Establish and maintain effective relationships with federal and state governments in order to advocate effectively on behalf of members, the field and students.

E. Develop strong working relationships with the media by demonstrating that AIRC is the “go to” source for information and views about IEM.

F. Speak out and advocate on issues and topics related to IEM by referencing standards, and by considering the interests and goals of members and students.

G. Expand AIRC’s participation at key international education conferences, meetings, and discussions.

II. Objective:

Embed the principles of Diversity, Equity and Inclusion into the content and culture of AIRC.

Goals

Goal 1. AIRC members incorporate DEI into their international enrollment management efforts.

Metric: Year 2 and Year 4 member surveys to evaluate the impact of AIRC DEI programs, resources, and services in helping members to incorporate DEI into their international enrollment recruitment efforts.

Actions

A. Incorporate DEI into Certification standards and processes.

B. Develop and deliver workshops on various topics around DEI that highlight AIRC members’ cultures.

C. Create a Resource Center for professional development and education about DEI.

D. Create and offer scholarships to institutional partners/agency partners for students to pursue international education opportunities.

E. Expand the AIRC Mentorship Program to offer more opportunities for equity and inclusion, for agency and new institutional members to participate in the AIRC community.

F. Create discussion topics and threads on the new AIRC Online Discussion Forum.

G. Provide DEI resources to assist educational agencies in preparing students to transition successfully to the U.S. social and political environment.

Goal 2. AIRC becomes an association with a culture of diversity, equity and inclusion.

Metric: Annual evaluation led by Board DEI Chair. External review by DEI expert at Year 2 and Year 4.

Actions

A. Integrate the new Board DEI Chair into AIRC’s decision making processes.

B. Create an annual Board member review process that evaluates contributions to DEI.

C. Incorporate DEI into AIRC hiring and review processes, advocacy efforts, publications,

committees, and conference and website content to encourage organizational cultural change.

III. Objective:

Develop and deliver compelling resources, services and programs that are essential for members to advance their international enrollment management goals, adhere to standards, and that foster a sense of belonging to a supportive community of practice.

Goals

Goal 1. Create effective ways for members to engage with and contribute to AIRC.

Metric: Member survey at Year 2 and Year 4.

Actions

A. Create a moderated, online “AIRC Answers Forum” where members can ask questions, address hot topics, share their expertise, and provide pragmatic solutions.

B. Convene periodic “collegial conversations” that bring together diverse members to share ideas and exchange information.

C. Offer agency-led training opportunities focused on the development of successful partnerships among AIRC members.

D. Establish a professional mentoring program that helps to orient early career professionals to the field and the centrality of a standards-based approach to IEM.

E. Engage former AIRC leaders to contribute actively to the association.

F. Create a “Directory of AIRC Experts” that can contribute to programs, events and resources to help the entire membership.

G. Engage a diversity of members when creating and delivering AIRC resources, programs and events.

H. Communicate regularly the benefits that AIRC delivers to members.

I. Provide multiple, convenient ways for members to connect with AIRC leadership.

J. Conduct consistent evaluation of member programs, events and services, including an annual member satisfaction survey.

Goal 2. Improve how effectively member institutions and organizations adhere to standards.

Metrics: Member survey at Year 2 and Year 4 to evaluate how member institutions and organizations are adhering to AIRC standards. Number of certified and recertified educational agencies.

Actions

A. Create a “standards toolbox” of best practices that includes specific practices from certified educational agencies identified as best practices by certification reviewers. Solicit and choose from member institutions best practice examples that support international enrollment management.

B. Partner with a higher education institution to accredit the ISREP Course, offering graduate credit as an option to participants.

C. Create a Code of Ethics or Statement of Ethical Principles.

D. Develop member-expert publications, including case studies and best practices for IEM.

E. Develop a “Recognized for Meeting Standards” assessment and recognition program for institutional members.

F. Create an “International Enrollment Management Glossary” that shapes and influences the terminology used by the field.

Goal 3. Establish the AIRC Annual Conference as the “must attend” event for international enrollment management.

Metric: Double attendance by Year 5. Conference evaluations that demonstrate high value and relevance of the conference.

Actions

A. Deliver content that is valuable and relevant for all types of members.

B. Address key IEM issues and challenges by inviting national and global leaders to participate in sessions.

C. Attract institutional decision makers to participate by developing program that is relevant to and valuable for them.

D. Make the conference “the event where partnerships are made” among educational agencies, secondary institutions and higher education institutions.

E. Convene the conference in different locations each year.

F. Engage both member and non-member institutions that are located in the regions where the conference is held by offering special “hosting” arrangements.

G. Expand opportunities for sponsors to promote their services.

Goal 4. Collect and analyze data that maps the state of the international enrollment management field and provides information to assist members to meet their goals.

Metric: Number of data collection projects. Member survey to evaluate value and relevance.

Actions

A. Draw on AIRC’s agency members to provide market intelligence research.

B. Conduct an annual survey of international students (“AIRC Student Pulse”) that provides information useful to educational agencies, institutions and the field.

C. Conduct annual survey all AIRC members to map the state of the IEM field.

D. Deliver regular “AIRC Data Insights” via webinars and through top-level infographics.

E. Leverage partnerships with other international education associations and organizations to conduct and publish surveys that provide useful information to AIRC members.

Goal 5. Develop and enhance member benefits for higher education members to assist them to achieve their goals.

Metric: Increase in the number of higher education members by 10% each of the next five years. Achievement of a retention rate of >90%.

Actions

A. Increase membership to expand and deepen expertise to serve AIRC’s community of practice.

B. Partner with other higher education associations that intersect with IEM (eg. URMIA, NACUBO, NACUA) to deliver expert programming that serves members.

C. Create an “AIRC Guide to U.S. Educational Opportunities” to promote the variety of educational opportunities and pathways available to international students.

D. Develop “Recognized for Meeting Standards” assessment and recognition program for institutional members.

E. Conduct targeted outreach to regional international education groups by offering to present AIRC content (ie, survey results, resources) as part of their meetings to demonstrate the value of AIRC membership.

F. Partner with associations such as the Community Colleges for International Development (CCID), the Association of Public and Land-grant Universities (APLU), and others to attract more institutions to join AIRC.

G. Develop effective ways for institutions to arrange communications and meetings with certified educational agencies.

H. Attract new institutions by convening the annual conference in targeted cities to make it easier for institutions to attend, sponsor the conference as “host institutions,” and have opportunities to meet with educational agencies.

Goal 6. Develop and enhance member benefits for secondary education members to assist them to achieve their goals.

Metric: Increase in number of secondary education members to a minimum of 50 total members

within the next 3 years. Achievement of a retention rate of >90%.

Actions

A. Partner with The Association of Boarding Schools (TABS) to develop resources, raise the visibility of AIRC among secondary institutions, and recruit members.

B. Facilitate connections between secondary institutions and certified educational agencies, and between secondary institutions and higher education institutions..

C. Increase membership to expand and deepen expertise to serve AIRC’s community of practice.

D. Create an “AIRC Guide to U.S. Educational Opportunities” to promote the variety of educational opportunities and pathways available to international students.

E. Develop “Recognized for Meeting Standards” assessment and recognition program for institutional members.

F. Develop effective ways for institutions to arrange communications and meetings with certified educational agencies.

G. Attract new institutions by convening the annual conference in targeted cities to make it easier for institutions to attend, sponsor the conference as “host institutions,” and have opportunities to meet with educational agencies.

Goal 7. Develop and enhance member benefits for agency members to assist them to achieve their goals.

Metric: Increase in agency memberships by 15% each of the next 3 years. Achievement of a

retention rate of >90%.

Actions

A. Create new membership categories and pricing for small- and medium-sized educational agencies to make membership more affordable.

B. Develop an accessible, clearly understood pathway to certification that includes an option for “stackable certification.”

C. In partnership with agency members, create and deliver US higher education overview sessions for prospective students and families, thereby delivering value to agency members.

D. Launch an agency campus visit program in conjunction with the annual conference as it rotates to different cities.

E. Create an Agency-India AIRC Chapter as a way to serve the specific needs of agency members in India, and attract new members.

F. Promote models for successful relationships between institutions and educational agencies.

G. Collaborate with ICEF to create linkages between ICEF agency training and AIRC certification.

H. Attract new agency members through the TABS partnership.

I. Promote agency college fairs on AIRC website.

J. Conduct regular virtual information sessions for prospective agency members.

K. Launch “Agency Academies” and “Agency Mentors” to assist educational agencies to be successful.

L. Provide a reference letter for certified educational agencies that can serve as part of a letter of introduction when they contact institutions.

M. Make the institutional information in the member directory more useful to agency members.

Thank you

We thank the many colleagues who contributed to the development of the strategic plan, including the Strategic Planning Task Force, Board of Directors, Certification Commission, and leaders of our sister associations. Most of all, we thank the many members who contributed to the process by filling out surveys, participating in listening sessions, and by providing essential feedback on drafts of the strategic plan. Their input provided much of the content and shape of the plan.

AIRC-DA New Affiliation

Diversity Abroad and the American International Recruitment Council (AIRC) are pleased to announce a collaboration that will help institutions to improve their international enrollment practices. Experts from both organizations will work together to develop new resources and programs that assist secondary and higher education institutions to integrate diversity, equity and inclusion principles into their international enrollment recruitment and enrollment operations. A joint working group will work over the next year to develop recommendations and resources and identify best practices.